1.) You: I am a student at the University of Florida studying Business Management with a minor in leadership. I believe that I am talented at being a leader within a team as an encourager so that everyone is successful. I enjoy helping other people solve their problems, which is why I am motivated for my opportunity of building a pedestrian bridge on Museum Road. In the future, I want to work in some career where I truly feel like I am making a significant impact on peoples' lives.
2.) What are you offering to customers? I am going to construct a pedestrian bridge to go across Museum Road between the Reitz Union and the New Physics Building on campus. This will solve customers' unmet needs by fixing the problem of traffic congestion along this road, as well as ensuring the safety of students trying to cross the road to get to class. This idea is something that I am going to be able to present as beneficial for everyone.
3.) Who are you offering it to? This biggest similarity that will be between all of my customers is that they will all have some relationship with the University of Florida. Whether the customer is a student, a professor, a faculty worker, or a parent on campus visiting their child, all of my customers will benefit from the construction of my pedestrian bridge. This is an area where many people walk around because it is so close to the Student Union, so it is difficult to say that there is one specific demographic that will benefit the most. In addition to the pedestrians, people driving along this road such as bus drivers will benefit because they will not have to worry as much about keeping an eye out for people trying to cross the street.
4.) Why do they care? Customers will want to pay towards the construction of a pedestrian bridge because it will lower stress levels, increase safety for pedestrians, and sort out traffic. To begin with, the construction of this bridge will lower stress levels for drivers because they will no longer have to worry about the 3 crosswalks that are located in this small area. In addition, this bridge will ensure safety for pedestrians because they will no longer have to worry about drivers paying full attention to the road because the bridge will take them above the cars and busses on the road. Lastly, this bridge will sort out traffic because cars will not get backed up waiting for people to cross the road, so they will be able to efficiently drive through this area and get to the destination intended. Overall, it is clear that my idea would benefit everyone in this situation, so they should care about it no matter what type of customer they are.
5.) What are your core competencies? As a current student at the University of Florida, I experience the difficulties of Museum Road on a daily basis. This being said, I think that it sets me apart from someone with the same idea that is not directly related to this University. Experiencing the problem on a first hand basis just motivates me even more to want to develop a solution. Also, as I am a student focusing on business management, this gives me the abilities to be able to manage companies as it would be needed to complete this idea.
I think that all of these pieces fit together really well and that there are not any clear weaknesses. Before, I had brought up that my clear weakness was the fact that I have no experience in engineering, which would be required to build a pedestrian bridge, but after thinking I realized that I could use my business management skills to coordinate so that someone else builds it.
After reading my feedback, there were not really any suggestions about changing my content, but rather just mentioning a few more things. Most importantly, I added in this idea napkin about how my idea is something that would be beneficial for all people. Making this realization shows me that it should be pretty easy to make my idea a successful thing. I also made sure to use my credibility as a person who studies business management that I would be able to coordinate all of the people and tasks required for completion.
Wednesday, October 31, 2018
Friday, October 26, 2018
Creating a Customer Avatar
Here is a good representation of the prototypical customer that is in my segment as a college student and for the purposes of this assignment, he is a college student named Tim here at the University of Florida. As the prototypical customer for the pedestrian bridge that I want to build on Museum Road, Tim enjoys going to classes at the University of Florida, which requires him to walk a lot. Sometimes stressed out with the curriculum, Tim decides to play games on his mobile phone or listen to music with his head phones as he walks from class to class. Doing this, Tim is often not paying too much attention to the cars driving by him on the road. He often relies on the good will of the drivers that they will pay attention to where he is walking when he decides to cross the street.
Similar to my prototypical customer Tim, I am also a student here at the University of Florida. Additionally, I know that there have been plenty of times when I have been walking around on campus while I am distracted by using my mobile phone or talking with my friends. With this, I will often find myself crossing the streets around campus and relying heavily on the fact that drivers will see me and recognize to slow down and stop their vehicle while I cross. This similarity that I have with Tim is not a coincidence, but is rather a common attitude that is expressed by college students here at Florida. We are easily distracted, but when the time comes that our safety is potentially at risk, we rely that others will not commit any actions that will cause harm to us.
Elevator Pitch No.2
1.) https://youtu.be/d_MdrYnjLtE
2.) After reviewing the feedback from my first elevator pitch, I learned that I needed to be a little more relaxed in my presentation so that it looks like I am having fun and very interested in what I have to offer. I also realized that the presentation of statistics in my pitch could make the overall effectiveness much better as it makes people really start to think about how my opportunity could impact them. I found it important that people recognized how professionally I dressed and presented myself because this is essential for establishing my credibility.
3.) The difference between this elevator pitch and the last pitch is that I was able to utilize statistics this time to make the pitch more effective. After researching more about college students and their tendencies to get in accidents because of distracted driving, I decided to present these statistics so that viewers will be captivated to hear what I am saying. I also tried to act more relaxed in this elevator pitch, but I know that it could still use some more help.
2.) After reviewing the feedback from my first elevator pitch, I learned that I needed to be a little more relaxed in my presentation so that it looks like I am having fun and very interested in what I have to offer. I also realized that the presentation of statistics in my pitch could make the overall effectiveness much better as it makes people really start to think about how my opportunity could impact them. I found it important that people recognized how professionally I dressed and presented myself because this is essential for establishing my credibility.
3.) The difference between this elevator pitch and the last pitch is that I was able to utilize statistics this time to make the pitch more effective. After researching more about college students and their tendencies to get in accidents because of distracted driving, I decided to present these statistics so that viewers will be captivated to hear what I am saying. I also tried to act more relaxed in this elevator pitch, but I know that it could still use some more help.
Friday, October 19, 2018
Figuring Out Buyer Behavior No. 2
Alternative Evaluation
Interview 1: I continued to interview students who go to the University of Florida regularly travel around campus. The first person I interviewed was Chris, who is a junior here at the University of Florida studying Computer Science. I talked with Chris about the choices he has to make when dealing with traffic on campus. He told me that he travels around on campus mostly with the use of his scooter, but that traffic still frustrates him when trying to get to class. When I specified about the traffic congestion resulting from the crosswalks between the Reitz Union and the New Physics Building he immediately lit up with the fact that he has actually been late to class because he had to travel through this backed up area. He told me that he would appreciate any type of solution that can be done to clear up this traffic, no matter if it was the construction of a pedestrian bridge or just another stop light.
Interview 2: The next person that I interviewed was James, who is also a student at the University of Florida, but is studying Mechanical Engineering. Given James's studies, I thought that it would be a good idea to question him about the difficulties of implementing a pedestrian bridge. James told me that depending on the materials for the bridge, this concept could be very costly. He also informed me about the construction process that would be involved because he believed that this portion of the road would have to be blocked off for quite some time which could cause even more traffic on campus. James believes that the most efficient and cheapest way to clear out traffic on Museum Road is to create one pedestrian stoplight where all people would be directed to cross through. He also told me that he is very surprised that no one has spoken up about the mayhem that happens on this road as a result of cars trying to travel, but so many people trying to cross the road does not allow the cars to get anywhere.
Interview 3: The last person that I interviewed was Mike, who is an architecture student here at the University of Florida. When I asked him about the circumstances regarding Museum Road and the constant traffic on it, he rolled his eyes and expressed how annoying it is when he tries to travel through this area. He told me that he has even tried to find alternative routes to get around on campus, but the issue is that some roads have restricted travel during the day. I then questioned Mike about potentially building some type of structure to safely allow students to cross Museum Road and he was very for it. He even jokingly told me that if I were to wait a couple fo years, then he could be the person to design such a structure. Lastly, I questioned Mike about the costs that would be associated with building the structure I had in mind and he told me that this is an area where concern could be raised, but that he believes that the University of Florida would be able to find some kind of economic support. Overall, Mike urged me that the sooner something happens to fix the traffic in this area the better because once he graduates from the University of Florida, this will not be something that he has to deal with.
In conclusion, I think it is important to realize that my opportunity is one that only concerns students or faculty at the University of Florida. Outside of the school, I think it would be very difficult to find a customer that is even credible to answer on the idea of building a pedestrian bridge. However, in regards to the people that I did interview, I would say that people are very interested in "purchasing" some kind of solution. Whether the solution is my idea or a mixture of ideas, I think that is it is safe to say that people would be satisfied with anything that gets rid of traffic.
Interview 1: I continued to interview students who go to the University of Florida regularly travel around campus. The first person I interviewed was Chris, who is a junior here at the University of Florida studying Computer Science. I talked with Chris about the choices he has to make when dealing with traffic on campus. He told me that he travels around on campus mostly with the use of his scooter, but that traffic still frustrates him when trying to get to class. When I specified about the traffic congestion resulting from the crosswalks between the Reitz Union and the New Physics Building he immediately lit up with the fact that he has actually been late to class because he had to travel through this backed up area. He told me that he would appreciate any type of solution that can be done to clear up this traffic, no matter if it was the construction of a pedestrian bridge or just another stop light.
Interview 2: The next person that I interviewed was James, who is also a student at the University of Florida, but is studying Mechanical Engineering. Given James's studies, I thought that it would be a good idea to question him about the difficulties of implementing a pedestrian bridge. James told me that depending on the materials for the bridge, this concept could be very costly. He also informed me about the construction process that would be involved because he believed that this portion of the road would have to be blocked off for quite some time which could cause even more traffic on campus. James believes that the most efficient and cheapest way to clear out traffic on Museum Road is to create one pedestrian stoplight where all people would be directed to cross through. He also told me that he is very surprised that no one has spoken up about the mayhem that happens on this road as a result of cars trying to travel, but so many people trying to cross the road does not allow the cars to get anywhere.
Interview 3: The last person that I interviewed was Mike, who is an architecture student here at the University of Florida. When I asked him about the circumstances regarding Museum Road and the constant traffic on it, he rolled his eyes and expressed how annoying it is when he tries to travel through this area. He told me that he has even tried to find alternative routes to get around on campus, but the issue is that some roads have restricted travel during the day. I then questioned Mike about potentially building some type of structure to safely allow students to cross Museum Road and he was very for it. He even jokingly told me that if I were to wait a couple fo years, then he could be the person to design such a structure. Lastly, I questioned Mike about the costs that would be associated with building the structure I had in mind and he told me that this is an area where concern could be raised, but that he believes that the University of Florida would be able to find some kind of economic support. Overall, Mike urged me that the sooner something happens to fix the traffic in this area the better because once he graduates from the University of Florida, this will not be something that he has to deal with.
In conclusion, I think it is important to realize that my opportunity is one that only concerns students or faculty at the University of Florida. Outside of the school, I think it would be very difficult to find a customer that is even credible to answer on the idea of building a pedestrian bridge. However, in regards to the people that I did interview, I would say that people are very interested in "purchasing" some kind of solution. Whether the solution is my idea or a mixture of ideas, I think that is it is safe to say that people would be satisfied with anything that gets rid of traffic.
Wednesday, October 10, 2018
Halfway Reflection
1.) Tenaciousness is a competency. Since this course requires students to complete a number of assignments, one of the behaviors that I have developed over time is project organization. What I mean by this is that this class has required me to be organized with my given tasks, so that I am able to manage completing the weekly assignments along with the rest of work to be completed in other classes. I have worked on arranging my schedule to make sure that I have a comfortable period of time during the week to complete my discussion posts and peer reviews. In addition to developing my project organization, I have also developed my efficiency as a student. After getting used to the format of the weekly blog assignments, I have become more efficient in the time that it takes me to read, research, brainstorm, and then actually write my blog posts. At times, it can seem overwhelming with the number of assignments that is required of this class, but with my better development of project organization along with my increase in efficiency of working, I am finding efforts to pay off.
2.) Tenaciousness is also about attitude. Last weekend, I had friends coming into town for the football game and had not yet completed my blog posts. I found myself low on motivation to get my work done because I was excited to see my friends and wanted to show them a good time. I wanted to just give up and say that I would take the fall for not completing my assignments, but this was a time that I decided to pull through. I feel like I am a person that prides myself in getting all of my work done, so I had to dig deep for motivation and lock myself in my room so that I could focus and get my work done. I feel like I have developed a tenacious attitude during my time in this course because at first I was hesitant to complete my work after looking at prompts, but now I am in a groove that makes sure that I complete everything on time.
3.) Three tips. The first tip that I would give to a student that was getting ready to take this class is to organize your schedule to guarantee that you have plenty of time to complete the assignments. The second tip that I would give a student is to do a lot of internet research for developing the opportunity that we have been discussing so much in order to ensure that they will have plenty to talk about and learn. A third and final tip that I would give is to try and knock out the peer reviews right after completing your blog posts so that you do not forget about getting easy points when the deadline comes.
Tuesday, October 9, 2018
Reading Reflection No. 1
1.) For this assignment, I decided to read Shoe Dog, by Phil Knight, who was one of the founders of Nike. I really enjoyed this read because it gave me a much better insight of life of Phil Knight as well as his experiences as an entrepreneur. One of the most surprising things that I learned from this book was Phil Knight's business relations with Japan and Onitsuka. Prior to reading, I had no clue about the struggles that Knight endured through as he tried to get working relations established for his company Blue Ribbon Sports. It was surprising and upsetting to learn about the shady things that occurred such as trying to cut the other team out of the business contract, failing to establish exclusive dealer rights, and then trying to come after Phil Knight for his business practices. On the other hand, reading this gave me a great admiration for Phil Knight's character as a businessman and entrepreneur that struggled to stay afloat financially, yet seemed to find ways to hurdle over any obstacles thrown his way. I am not a big fan of Knight's business personality where he never expresses gratitude towards his employees, even amongst changing their roles and working locations. Lastly, it is very clear that Phil Knight encountered adversity and failure with his experiences with Japan. At first, Knight tried to deal with Onitsuka and having them manufacture and then ship the shoes across the world, but these shipments were often delayed and not the right orders. So, after Phil Knight spent years dealing with this struggle, he then decided to start Nike, which would create more adversity for him. As Nike was created, the Japanese businessmen saw this as a breach of contract and tried to sue Phil Knight, but in the long run Phil Knight ending up receiving money for damages.
2.) One of the competencies that Phil Knight exhibited most impressively as an entrepreneur was persistence. At times, there were many doubts about the financial endeavors that Phil Knight was experiencing, but he used persistence to not settle for failure. Phil Knight constantly tried to contact Onitsuka to develop better working relations and get orders figured out, but when that did not seem to do the job he even found himself traveling to Japan multiple times. He would get hit with constant obstacles, but this did not deter him from finding success. Additionally, Phil Knight also exhibited strong problem solving skills to keep his company afloat. He would often find himself having to ask the bank for loans and even made a last effort to ask the community to support him and always seemed to find a solution even when he did not know the answer to the problem.
3.) There was one part of this reading that was confusing to me and that had to do with Phil Knight's relationship with his kids, Matthew and Travis. He worked hard to make money for his family and continue his financial endeavors for the company, but on the other hand the kids did not seem to support him. It even mentioned that Matthew's character developed as one that countered the morals and ideals of Phil Knight. I don not understand why his kids were not supportive of him. It is evident that Phil was not around a lot to be a good father to his ids, but I am confused with why his kids did not try to get involved in their father's life more. Instead of trying to help their father out or even learn his business practices, they turned away from him and hated sports.
4.) The first question I would ask Phil Knight would be why did he rely on the support of the Japanese businessmen so much? At times, it seemed like Knight was relying too much on Onitsuka to come through on their side of the deal, whereas at some point, preferably earlier than he did, it seems that you need to find another company to conduct business with. A second question I would ask Phil Knight is what did people think about your use of a waffle machine to create your Nike shoes? This is something that was never heard of before, so I think it would be interesting to learn from Phil Knight about his experiences people talking about the creation process of his shoes.
5.) I think that Phil Knight definitely realized the constant hard work that was required for his company to be successful, but I do not think he minded doing it as much when sales started skyrocketing. He was bound by the idea of "Don't tell people how to do things, tell them what to do and let them surprise you with their results." This is a now famous quote from Phil Knight that I believe really embodies the character that he displays as a businessman and entrepreneur. Whether it was hard work that helped him create Nike after the Blue Ribbons Sports company or hard work that helped Nike become one of the leading companies in the retail industry in the world, Phil Knight definitely displayed it. I admire this hard work and believe that while hard work can get you to the successes of Phil Knight, it definitely takes more if you want to get on the same level as him.
2.) One of the competencies that Phil Knight exhibited most impressively as an entrepreneur was persistence. At times, there were many doubts about the financial endeavors that Phil Knight was experiencing, but he used persistence to not settle for failure. Phil Knight constantly tried to contact Onitsuka to develop better working relations and get orders figured out, but when that did not seem to do the job he even found himself traveling to Japan multiple times. He would get hit with constant obstacles, but this did not deter him from finding success. Additionally, Phil Knight also exhibited strong problem solving skills to keep his company afloat. He would often find himself having to ask the bank for loans and even made a last effort to ask the community to support him and always seemed to find a solution even when he did not know the answer to the problem.
3.) There was one part of this reading that was confusing to me and that had to do with Phil Knight's relationship with his kids, Matthew and Travis. He worked hard to make money for his family and continue his financial endeavors for the company, but on the other hand the kids did not seem to support him. It even mentioned that Matthew's character developed as one that countered the morals and ideals of Phil Knight. I don not understand why his kids were not supportive of him. It is evident that Phil was not around a lot to be a good father to his ids, but I am confused with why his kids did not try to get involved in their father's life more. Instead of trying to help their father out or even learn his business practices, they turned away from him and hated sports.
4.) The first question I would ask Phil Knight would be why did he rely on the support of the Japanese businessmen so much? At times, it seemed like Knight was relying too much on Onitsuka to come through on their side of the deal, whereas at some point, preferably earlier than he did, it seems that you need to find another company to conduct business with. A second question I would ask Phil Knight is what did people think about your use of a waffle machine to create your Nike shoes? This is something that was never heard of before, so I think it would be interesting to learn from Phil Knight about his experiences people talking about the creation process of his shoes.
5.) I think that Phil Knight definitely realized the constant hard work that was required for his company to be successful, but I do not think he minded doing it as much when sales started skyrocketing. He was bound by the idea of "Don't tell people how to do things, tell them what to do and let them surprise you with their results." This is a now famous quote from Phil Knight that I believe really embodies the character that he displays as a businessman and entrepreneur. Whether it was hard work that helped him create Nike after the Blue Ribbons Sports company or hard work that helped Nike become one of the leading companies in the retail industry in the world, Phil Knight definitely displayed it. I admire this hard work and believe that while hard work can get you to the successes of Phil Knight, it definitely takes more if you want to get on the same level as him.
Friday, October 5, 2018
Figuring Out Buyer Behavior No. 1
My segment for this assignment will focus on students at the University of Florida who regularly drive on campus as their main mode of transportation.
1.) For the first interview, I asked my roommate Wesley Biddle many questions about his experiences traveling through the University of Florida Campus. He described to me how frustrating it is for him to drive on Museum Road because of the constant congestion that occurs. He is aware of the struggles that everyone else experiences too on this road because he has many friends that always have the same travel habits. To solve his problem, Wes said that when he knows he has to travel through this designated area he has to leave 5 minutes earlier to give time to get through this traffic congestion.
2.) For my second interview, I asked my friend Robert Schulte about his difficulties as a student trying to travel through this area. Robert primarily uses his scooter to get around campus, so he believes that it is easier to avoid the pedestrians walking across the crosswalk. However, he understands how frustrating this experience still is because he often has to wait behind cars and busses who are not able to easily get through the flow of pedestrians. He expressed interest in getting rid of one of the three crosswalks as a solution to clear up some of the congestion. He also mentioned that he has notified some of his student government associates about this issue, but has not gotten anywhere with the problem at hand.
3.) For my third interview, I asked one of the bus drivers for the 120. This bus route goes through Museum Road, so he is one of the people that experiences this difficulty of traveling the most. He mentioned that as a bus driver he is very aware of how important it is to keep an eye out for pedestrians on campus while driving. He also expressed frustration with how it takes a while to get the bus through the first crosswalk and then he has to wait in the middle for the next crosswalk to clear up. Although he is prepared to deal with constant traffic congestion as part of his job, he suggested that he would definitely enjoy some kind of solution for this area to make his life less stressful on a daily basis. When I suggested my idea he was actually impressed with the concept, but was worried about the significance of cost that would be associated with constructing this pedestrian bridge.
After conducting my interviews, I have learned that there is definitely an expressed concern with traveling on Museum Road and there seems like there has been no work to create a solution for it. It was interesting to learn the different emotions from the people I interviewed because of how this opportunity would benefit some people more than others.
Overall, I believe that this segmentation was effective. The need awareness seems to be growing from the time I started school here to present time. The information search seems to struggle a bit because this concept is not something that could be easily accomplished. People did not seem as able in this area because this is a municipal concern, so it would take more than just one person expressing troubles to actually accomplish getting rid of the problem.
1.) For the first interview, I asked my roommate Wesley Biddle many questions about his experiences traveling through the University of Florida Campus. He described to me how frustrating it is for him to drive on Museum Road because of the constant congestion that occurs. He is aware of the struggles that everyone else experiences too on this road because he has many friends that always have the same travel habits. To solve his problem, Wes said that when he knows he has to travel through this designated area he has to leave 5 minutes earlier to give time to get through this traffic congestion.
2.) For my second interview, I asked my friend Robert Schulte about his difficulties as a student trying to travel through this area. Robert primarily uses his scooter to get around campus, so he believes that it is easier to avoid the pedestrians walking across the crosswalk. However, he understands how frustrating this experience still is because he often has to wait behind cars and busses who are not able to easily get through the flow of pedestrians. He expressed interest in getting rid of one of the three crosswalks as a solution to clear up some of the congestion. He also mentioned that he has notified some of his student government associates about this issue, but has not gotten anywhere with the problem at hand.
3.) For my third interview, I asked one of the bus drivers for the 120. This bus route goes through Museum Road, so he is one of the people that experiences this difficulty of traveling the most. He mentioned that as a bus driver he is very aware of how important it is to keep an eye out for pedestrians on campus while driving. He also expressed frustration with how it takes a while to get the bus through the first crosswalk and then he has to wait in the middle for the next crosswalk to clear up. Although he is prepared to deal with constant traffic congestion as part of his job, he suggested that he would definitely enjoy some kind of solution for this area to make his life less stressful on a daily basis. When I suggested my idea he was actually impressed with the concept, but was worried about the significance of cost that would be associated with constructing this pedestrian bridge.
After conducting my interviews, I have learned that there is definitely an expressed concern with traveling on Museum Road and there seems like there has been no work to create a solution for it. It was interesting to learn the different emotions from the people I interviewed because of how this opportunity would benefit some people more than others.
Overall, I believe that this segmentation was effective. The need awareness seems to be growing from the time I started school here to present time. The information search seems to struggle a bit because this concept is not something that could be easily accomplished. People did not seem as able in this area because this is a municipal concern, so it would take more than just one person expressing troubles to actually accomplish getting rid of the problem.
Wednesday, October 3, 2018
Idea Napkin No. 1
1.) You: I am a student at the University of Florida studying Business Management with a minor in leadership. I believe that I am talented at being a leader within a team as an encourager so that everyone is successful. I enjoy helping other people solve their problems, which is why I am motivated for my opportunity of building a pedestrian bridge on Museum Road. In the future, I want to work in some career where I truly feel like I am making a significant impact on peoples' lives.
2.) What are you offering to customers? I am going to construct a pedestrian bridge to go across Museum Road between the Reitz Union and the New Physics Building on campus. This will solve customers' unmet needs by fixing the problem of traffic congestion along this road, as well as ensuring the safety of students trying to cross the road to get to class.
3.) Who are you offering it to? This biggest similarity that will be between all of my customers is that they will all have some relationship with the University of Florida. Whether the customer is a student, a professor, a faculty worker, or a parent on campus visiting their child, all of my customers will benefit from the construction of my pedestrian bridge. This is an area where many people walk around because it is so close to the Student Union, so it is difficult to say that there is one specific demographic that will benefit the most. In addition to the pedestrians, people driving along this road such as bus drivers will benefit because they will not have to worry as much about keeping an eye out for people trying to cross the street.
4.) Why do they care? Customers will want to pay towards the construction of a pedestrian bridge because it will lower stress levels, increase safety for pedestrians, and sort out traffic. To begin with, the construction of this bridge will lower stress levels for drivers because they will no longer have to worry about the 3 crosswalks that are located in this small area. In addition, this bridge will ensure safety for pedestrians because they will no longer have to worry about drivers paying full attention to the road because the bridge will take them above the cars and busses on the road. Lastly, this bridge will sort out traffic because cars will not get backed up waiting for people to cross the road, so they will be able to efficiently drive through this area and get to the destination intended.
5.) What are your core competencies? As a current student at the University of Florida, I experience the difficulties of Museum Road on a daily basis. This being said, I think that it sets me apart from someone with the same idea that is not directly related to this University. Experiencing the problem on a first hand basis just motivates me even more to want to develop a solution.
I believe that most of these elements fit together, but there is one thing that worries me. I am trying to offer this product to customers, but I do not have an engineering experience that would be needed to actually construct this pedestrian bridge, so that is clearly a weakness that is on the table. Other than that, I believe that with my credibility as a student at the University of Florida, I will be able to easily sell this product because I have heard many other students who have agreed with me that they would be all for a pedestrian bridge.
2.) What are you offering to customers? I am going to construct a pedestrian bridge to go across Museum Road between the Reitz Union and the New Physics Building on campus. This will solve customers' unmet needs by fixing the problem of traffic congestion along this road, as well as ensuring the safety of students trying to cross the road to get to class.
3.) Who are you offering it to? This biggest similarity that will be between all of my customers is that they will all have some relationship with the University of Florida. Whether the customer is a student, a professor, a faculty worker, or a parent on campus visiting their child, all of my customers will benefit from the construction of my pedestrian bridge. This is an area where many people walk around because it is so close to the Student Union, so it is difficult to say that there is one specific demographic that will benefit the most. In addition to the pedestrians, people driving along this road such as bus drivers will benefit because they will not have to worry as much about keeping an eye out for people trying to cross the street.
4.) Why do they care? Customers will want to pay towards the construction of a pedestrian bridge because it will lower stress levels, increase safety for pedestrians, and sort out traffic. To begin with, the construction of this bridge will lower stress levels for drivers because they will no longer have to worry about the 3 crosswalks that are located in this small area. In addition, this bridge will ensure safety for pedestrians because they will no longer have to worry about drivers paying full attention to the road because the bridge will take them above the cars and busses on the road. Lastly, this bridge will sort out traffic because cars will not get backed up waiting for people to cross the road, so they will be able to efficiently drive through this area and get to the destination intended.
5.) What are your core competencies? As a current student at the University of Florida, I experience the difficulties of Museum Road on a daily basis. This being said, I think that it sets me apart from someone with the same idea that is not directly related to this University. Experiencing the problem on a first hand basis just motivates me even more to want to develop a solution.
I believe that most of these elements fit together, but there is one thing that worries me. I am trying to offer this product to customers, but I do not have an engineering experience that would be needed to actually construct this pedestrian bridge, so that is clearly a weakness that is on the table. Other than that, I believe that with my credibility as a student at the University of Florida, I will be able to easily sell this product because I have heard many other students who have agreed with me that they would be all for a pedestrian bridge.
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