Idea Napkin No.2

1.) You: I am a student at the University of Florida studying Business Management with a minor in leadership. I believe that I am talented at being a leader within a team as an encourager so that everyone is successful. I enjoy helping other people solve their problems, which is why I am motivated for my opportunity of building a pedestrian bridge on Museum Road. In the future, I want to work in some career where I truly feel like I am making a significant impact on peoples' lives.


2.) What are you offering to customers? I am going to construct a pedestrian bridge to go across Museum Road between the Reitz Union and the New Physics Building on campus. This will solve customers' unmet needs by fixing the problem of traffic congestion along this road, as well as ensuring the safety of students trying to cross the road to get to class. This idea is something that I am going to be able to present as beneficial for everyone.


3.) Who are you offering it to? This biggest similarity that will be between all of my customers is that they will all have some relationship with the University of Florida. Whether the customer is a student, a professor, a faculty worker, or a parent on campus visiting their child, all of my customers will benefit from the construction of my pedestrian bridge. This is an area where many people walk around because it is so close to the Student Union, so it is difficult to say that there is one specific demographic that will benefit the most. In addition to the pedestrians, people driving along this road such as bus drivers will benefit because they will not have to worry as much about keeping an eye out for people trying to cross the street.


4.) Why do they care? Customers will want to pay towards the construction of a pedestrian bridge because it will lower stress levels, increase safety for pedestrians, and sort out traffic. To begin with, the construction of this bridge will lower stress levels for drivers because they will no longer have to worry about the 3 crosswalks that are located in this small area. In addition, this bridge will ensure safety for pedestrians because they will no longer have to worry about drivers paying full attention to the road because the bridge will take them above the cars and busses on the road. Lastly, this bridge will sort out traffic because cars will not get backed up waiting for people to cross the road, so they will be able to efficiently drive through this area and get to the destination intended. Overall, it is clear that my idea would benefit everyone in this situation, so they should care about it no matter what type of customer they are.


5.) What are your core competencies? As a current student at the University of Florida, I experience the difficulties of Museum Road on a daily basis. This being said, I think that it sets me apart from someone with the same idea that is not directly related to this University. Experiencing the problem on a first hand basis just motivates me even more to want to develop a solution. Also, as I am a student focusing on business management, this gives me the abilities to be able to manage companies as it would be needed to complete this idea.


I think that all of these pieces fit together really well and that there are not any clear weaknesses. Before, I had brought up that my clear weakness was the fact that I have no experience in engineering, which would be required to build a pedestrian bridge, but after thinking I realized that I could use my business management skills to coordinate so that someone else builds it.

After reading my feedback, there were not really any suggestions about changing my content, but rather just mentioning a few more things. Most importantly, I added in this idea napkin about how my idea is something that would be beneficial for all people. Making this realization shows me that it should be pretty easy to make my idea a successful thing. I also made sure to use my credibility as a person who studies business management that I would be able to coordinate all of the people and tasks required for completion.